Hello, my name is Richard Mitchelson, but a lot of people know me as Rich Mitch.

I create animation, illustration, and design for clients such as: Rouleur Magazine, Strava, Assos, Adnams, Oakley, Mark Cavendish, Team Sky Pro Cycling, British Cycling, The Global Cycling Network (GCN), Eurosport and Evans Cycles. 

I first started working in the cycling world in 2009 when I created a comic strip for Rouleur Magazine, about the 1974 Giro. Since then I have documented famous races and cyclists in my simple, bold, clean style.

My main inspiration comes from commercial artwork of the 1950's and the fast paced, action packed, character filled world of cycle racing.

When I'm not drawing I can be found with my family or on my bicycle or running.